A restaurant CRM software, or customer relationship management software, helps restaurant owners connect with customers and create a delightful experience. It helps you maintain a centralized database of guest information, both for those who’ve dropped in and those who’ve ordered online. Using this data, you can provide a personalized experience and build a long-term rapport with your customers — the most essential asset for any restaurant!

Reasons to Install a Restaurant CRM System

When a customer orders online, a restaurant CRM ensures that they receive the status of their delivery order via SMS. Personalized offers, latest deals and offerings, discounts, special event discounts, and so on can be shared with customers via SMS to keep them up to date on the restaurant's activities.